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Ashish Soni - Indian Designer
Ashish Soni graduated with a bachelor`s degree in Design & Clothing Technology from NIFT, New Delhi in 1991. In the early nineties, Ashish Soni was one of 25 students, selected from 7000 applicants, to graduate with a Bachelor`s degree in Design and Clothing Technology. He proved his mettle both as a designer as well as an entrepreneur by successfully establishing & positioning his label, standing for nothing short of painstakingly high quality & design.
Ashish`s imagination, creativity and ability to create designs for men and women rapidly gave his label a reputation of quality and style. Ashish`s creativity is rooted in a fiercely Indian family background, enlarged by western influences through an education largely abroad. His multiple exposures developed a clear and sharp aesthetic, which earned him a prominent place in the world of Indian haute couture.
In the decade that followed Ashish whizzed past many personal milestones. He launched his own label `Ashish Soni` in 1992, followed by his design studio `Ikos` in 1993. The same year, Ashish became the first Indian designer to hold a solo fashion showing which was just the first amongst many annual shows thereafter. Slowly but surely he established himself amongst India`s leading designers.
Since the launch of his label, he has held eight very successful solo fashion shows. He has also showcased his Spring/Summer collection exclusively at the Carlton Towers, London in June 1998 in collaboration with `BVLGARI`. Another event is the unveiling of his Summer Collection every year at the World Trade Centre, Dubai for "Fasateen", the biggest retail outlet of High Fashion clothing in the Middle East. Ashish has also participated in the Festival of India 1996 in Thailand, Hong Kong and Singapore and in AEPC Road Show held in New York, Paris, London.
The quality of his shows coupled with his creations has won him much deserved acclaim. Needless to mention the clientele that Ashish boasts of today is a veritable of who`s who of public figures, media personalities, and leading entrepreneurs. His creations are retailed throughout the country starting from Carma in New Delhi, Ensemble, Vama and Pyramids in Mumbai, Ffolio in Bangalore and Madras, Ogaan in Kolkata. Overseas, Ashish`s creations can also be found at "Fasateen" in Dubai.
In August 1999 Ashish launched his ready-to-wear label "as by Ashish Soni". At the beginning of this year Ashish presented a Costume collection as part of the Millennium Celebrations at Khajuraho - the only designer to be selected by the Government of India. Ashish`s Signature lines are characterised by extreme simplicity, immaculate cuts and a perfect finish. His intuitive and original sense of style, his panache and his originality combine with an impeccable garment construction ability to make stunningly simple yet dramatic garments.
Ashish Soni`s creative flair is rooted in a fiercely Indian family background, enhanced by western influences through an education mostly abroad. His multiple exposures developed a clear and sharp aesthetic, which earned him a prominent place in the world of Indian Haute Couture. Ashish uses fabric and texture with a masterly eye, combining different weights and weaves in a single ensemble with astonishing results. With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form. The immaculate balance between mind and eye, skill, innovation and sense of drama translates into timeless and distinctive garments for men and women of the new millenium.
In 2001 to celebrate 10 years of Ashish Soni, and to commemorate the event, the designer launched his Flagship store in Delhi followed by launch of his store at THE COURTYARD in Mumbai. His creations also retail and now in Mumbai with the The ASHISH N SONI Store at The Courtyard, Mumbai is an updated version of his flagship store in New Delhi which was designed by Davis Alex who studied design at the very reputed Domus in Milan. The concept behind the store design is very much in sync with that that underlies the creation of the garments, that being of simplicity, straight lines, understated and spartan.
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