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Khaadi by Shamoon Sultan - Pakistani Designer The only place where success comes before work is in the dictionary. Except in the case of Shamoon Sultan - owner and chief designer of Khaadi creations - as he laughingly admits. Endearingly modest for a young artiste of extraordinary entrepreneurial savvy, Shamoon still is the same lackadaisical, happy-go-lucky textile designer he was while training at the Indus Valley School of Art and Architecture. "When I set up Khaadi, I thought I would be out of business in six months and have to go crawling back to my father, and beg him for a job!" he says. "My teachers never thought I'd come this far and I myself never imagined the concept would take off like it did." But break the boundaries Shamoon certainly did, singlehandidly, if somewhat unwittingly, by ushering in a "khaadi culture,"of spectacular sartorial spark.
Shamoon capitalised on the advantages fortune favoured him with: his father's finances and artistic direction from architects Arshad and Shahid Abdulla, his uncles. But this is a man who simply cannot be dismissed by the inconsequential epithet: "lucky" or even someone "in the right place at the right time." Spotted by Noorjehan Bilgrami while still a student at the Indus Valley, Shamoon's talent and creative vision propelled his rise from proprietor of a small boutique on Karachi's elite-street Zamzama, where Khaadi was first set up, to head of one of the most successful textile houses in the country. His creative and business acumen certainly show no signs of abating as Khaadi continues to expand.
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